Paolo Penko opens at Rinascente in Florence

Rinascente Firenze starts again with Florentine craftsmanship

Penko Bottega Orafa opens its own shop window in the jewellery department on the new ground floor of Rinascente Firenze.

The restyling of the Florence store concludes with the opening of the ground floor, which has been specially designed to celebrate Italian and international craftsmanship. “Florentinity and its pillars were the concept we chose when designing the store’s renovation,” said Rinascente CEO Pierluigi Cocchini. “An aspect that reverberated in the choice of the assortment: of the approximately 700 brands that make up the store, 140 are either Florentine or Tuscan, including established, emerging or expressions of small artisan excellence.”

The novelty is on the ground floor, where Rinascente has designed a department dedicated to accessories, celebrating the relationship with the city and the Tuscan territory with three areas: there is an area dedicated to belts and leather goods, one to hats and one to jewellery.

And it is within this new department that Penko Bottega Orafa has opened its own showcase where you can find some of the most iconic jewellery from the Paolo Penko collection such as the penkini, the florins and the jewellery from the “Snowflakes” collection.